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Inspired by David Bowie, The Smiths, The Cure, from movies like The Labyrinth, The Goonies, Back to the future ... those who marked our childhood.
To develop the brand I focused on Bowie's eye, which was damaged in adolescence. Seeing the world differently from people and believing in them, I developed O-ddity around him. When I was creating this brand, I imagined designing innovative garments, which are not located in any group of canonical accessories. Based on products that jump the innovation curve I opted to design at first a garment that I usually wear, O-necky.
The mission of the brand is to be a reference of fashion that has no rules and is accessible to all Bohemian Millenials.
I wanted it to be versatile, without corporate colors, just the bowie's eye watching fashion out of the box. Our public is unusual people so the messages that I give are referent phrases, rebel messages, against social pressures and very vindictive. Sometimes I use swear words because O-ddity has no rules and doesn't hide.
